"When you express your feelings to someone,
if you think about the most comfortable way from your point of view,
you might think that there will be more room for your opponent at that point."
I went to the SeoulLiving Fair last weekend and decided that the theme of today's 5 minute challenge was comfort.
There are a lot of elements to feel at ease, First of all, I thought about space and service.
I thought it was veryimportant to have comfort in the on-line shop and the Jeonju Hanok space. So I went to see the whole fair from the perspective of consumers who consume space and services.
The first point of view is that I want to stay in this space? It was a question. The living trend of 2019 is called a hotel. It is the desire to enjoy luxury and personal relaxation with the YOLO trend that means enjoying the present life. There are various conceptssuch as hotels and ho-kang-seu. So, there were manyplaces where the concept of the hotel was prominent in this living fair. There, a lot of people gathered to take pictures, and the trendy and colorful composition has attracted many people's attention.
One booth next to it isa space for selling textiles, It was a place where we could clearly see the brand's material at a glance by showing the sack containing the material of the product.
And the fabric hanging around everywhere has brought the customer's touches and made the feeling of naturalness naturally. Of course, it may be difficult to compare the characteristics of a furniture maker who has to present trendy with a fabric maker who needs to feel comfort and warmth. But what I've noticed is As part of how I wantto stay in that space, I have been drawn to the outside world for a while and not really go out but stay there and stay in the room. I was wondering if consumption would occur at that point and the perception of the brand wouldbecome established.
Second, in the servicesector
It was the comfort ofthe guide - packaging. I like the incense ofthe Chamaecyparis obtusa(so called hinoki) so it is called Hinoki Lab I bought an aroma sprayproduct, Because the price ofthe product was higher than I thought, I naturally expected the packaging, However, in the courseof making a payment, I got it, and thepackage was also packed in other brand shopping bags I was a bitdisappointed with the products and brochures. Small service and sincerity are impressive to the consumer, which is part of the loyalty to the brand,
Third, it was a relieffrom the relationship between the brand and the staff. There was one brand that was impressive among the booths, Everyone there saw medressed in beige and welcoming guests with a bright smile. Despite a quick glance,I was impressed with my customers' attitude and their professionalism abouttheir brand. No matter how good theproduct is, it is the person who sells it, so I thought that the attitude of eachemployee piled up to make the brand aware and communicate the whole feeling.
When I think about thedefinition of comfort that a consumer feels The definition Ithought was that the "customer" was involved in it. When there is concernfor customers in services, copper wire, display, guidance and packaging, The customer has cometo feel that they can enter the space comfortably.
If you look at comfortfrom the management perspective once more, Michael Porter, aprofessor at Harvard Business School He said that customersfeel comfortable when they can minimize energy and maximize their purchases. In the end, understanding what the customer is satisfied with and taking care of the customer to minimize energy There is a place where customers can feel comfortable.
I think that the various brands that we met at Living Fair will surely have a heart for our customers. But if we are sincere, it depends on what we express.
I thought that the degree to which the person feels comfortable with the expression is different.
When we express our feelings to someone, what if we think of the most comfortable way in terms of the other person? I think we have a wider mind towards the other person at that point.