What we should sell
"We should aim for the value of higher needs.
We need brand value to express consumers."
Facebook will provide a user-friendlysubject in everyday life as the information-oriented SNS feature andpage-format community are tied together. In this age when it is easy to getonly the information that you want, the vast information has become more andmore meaningless.
Away from the point of view of information,looking at this phenomenon in marketing, it can be seen that it became thebackground of Omni-Channel. Changing from multi-channel to omni-channel, beyondincreasing accessibility in simple quantities, now requires the ability toorganically edit the channels and talk about consistent topics. In the end, thecollapse of the one-way communication of the sender and the interaction betweenthe receiver and the sender become important tasks.
To provide consumers with a consistentexperience with a consistent theme. It also requires the process of buildingconsistent information with editorial capabilities. In the end, corporationsneed to talk about consistent values in planning,producing, distributing and selling products, so that they can get their mindsto consumers who appreciate the value.
An era of more production than consumption.It is an age when consumers have a choice. Is it even more meaningful to sellonly products in the fierce competition to get consumers? The added value thatthe consumer can get along with the product is needed.
The desire for physiological and stableneeds for consumers is already satisfied long ago. We should aim for the valueof higher needs. We need brand value to express consumers.