What we should sell
"We should aim for the value of higher needs.
We need brand value to express consumers."
Facebook will provide a user-friendly subject in everyday life as the information-oriented SNS feature with page-format community tied together. In this age when it is easy to get the exact information you want, the vast information become more and more meaningless.
Away from the point of view of information, looking at this phenomenon in marketing, it can be seen that this is the background of Omni-Channel. Changing from multi-channel to omni-channel, beyond increasing accessibility in simple quantities, now requires the ability to organically edit the channels and talk about consistent topics. In the end, the collapse of the one-way communication and the interaction between the receiver and the sender becomes an important task.
To provide consumers with a consistent experience with a consistent theme. It also requires the process of building consistent information with editorial capabilities. In the end, corporations need to talk about consistent valuesin planning, producing, distributing and selling products, so that they can get their minds to consumers who appreciate the value.
An era when there is more production than consumption. It is an age when consumers have a choice. Is it meaningful to sell products in the fierce competition to consumers? The added value the consumer can get along with the product is needed. The desire for physiological and stable needs for consumers is already satisfied long ago. We should aim for the value of higher needs. We need brand value to express consumers.