Slow time

 

 

 

 

 

 

"Recognizing the value of slowness and sometimes staying in that time
gives us momentum to move forward again."

 

 

 

Last weekend, after a long time I cleaned my refrigerator and I had to throw out a bag of old vegetables. I bought those for a healthier life but I’ve completely forgot about them. As I threw them away, I thought about the things that are consumed rapidly.

 

 

 

In our society, consumption can be approached easily and rapidly, from huge grocery stores to delivery foods. From this we get a perception that everything can be obtained through money. It feels like the resources are things to be consumed rather than something valuable. When I see all the groceries filed in the store, I always consider the price and the quality. However, I never recognize all the resources that are thrown away from behind, even if I see them, I just pass by. After witnessing a series of things, I felt the necessity of recognizing and learning the time spent on forming the resources.

 

 

 

This might be a slightly different example. When I see recently rising coffee shop called blue bottle, they require slowing down and concentration in order to consume the best quality coffee. I thought maybe there can be a new value inside there. In the coffee industry there are a lot of “the best” coffee and coffee shops. However, I think Blue Bottle is an example showing what attitude and approach we should have on the essence. And how to brand it. Again this is the power to focus on resources rather than consumption in our capitalized society.

 

 

 

In a society that requires speed and change, slowness might be something outdated and slow. However, through past we have present and the future. Likewise, if we perceive the value of slowness, staying in that time will be the driving force to move forward.