Auroi is Korea national intangible heritage craft & design research institution. 'Auroi' means 'Valuing all around us through beauty of our tradition'. Auroi have two brand line, which are Heritage and Contemporary. We established Auroi's overall identity, and proceeded with the design to match.
Brand Identity, Web
「 Valuing all around us through beauty of our tradition. 」
A beauty of our Nature, there is no other reason to be. and its benefits, nothing else can be replaced. Our traditional crafts made by the wisdom rooted upon the deep consideration of best use of nature still impresses us along with its beauty.“to be more beautiful, to be more useful (valuable)” AUROI, we are bridging the traditional expertise with modern demand. and believe that products we delivered today will keep us warm with their fragrance long time.
Client : Auroi