In corporation with DDP Collection, we developed crafted products that shows the culture and dignity of Seoul.
「 Crafted products with the dignity of Seoul enriches the lifestyle of people and the society. 」
The main theme of DDP Collection 2019 is ‘Seoul Life’. Seoul life is a lifestyle that has become more affluent, reflecting Seoul’s culture and character in everyday products that symbolizes food and shelter(食, 住). We wanted to make a simple and concise product that can bring happiness and rest to modern people’s lives reflecting on Seoul life. Along with the healthy and elegant consumption, we came up with three keywords that were derived in line with consumption trends and lifestyles that prefers specialized and maximized individual satisfaction. The three keywords are ‘Healthy Seouler’, ‘Warmth beside me’, ‘Little happiness of everyday life’. ‘Healthy Seouler’ derived from using sustainable materials and high quality material. Objects that are used for eating and living is not only functional but also formative existing as an art piece around us.
Also consumers don’t always consider the product itself, they purchase the brand philosophy which is consistent with their own beliefs. And that consumption enriches their life and culture and even the environment. On this basis, we established a brand philosophy that can be given back to the environment and the society. Our philosophy and goal is to find use from old materials and developing products that circulates the resources. We selected 5 materials that reflects 3 values (The survival value of nature, Wisdom and future value, Preservation value of Technology) that derived from resource circulation and applied them to the products of DDP Collection 2019.
To find the suitable material we analyzed the advantages and the disadvantages of Korean traditional materials. The five selected materials are Yugi, Onggi, Lacquer ware, Korean paper and Leather.
Those recognized as cultural assets in the country, masters recognized as intangible cultural assets in the city/ province, and all craftsmen with skills were selected. And with the selected craftsmen, we made a product containing the spirit of superior article of craft.
Client : DDP, Seoul Design Foundation