The traditional home-brewed liquor brings a longhistory by each family, 

which means this traditional liquor also has a lot ofpainful stories about the invasion of national sovereignty within the longperiod.

 

 

 

Branding

 

 

 

 

 

 

                                                                                            

益是費善(익시비선) isderived from English word, moderation, which represents the uprightspirit of a scholar. 

Chinese letter, 善, represents givingis our pleasure, also it means good quality, warm-hearted, the right mind,and the close relationship. 

 

 

 

 

 

 

 

Taste had the most conservative and most progressivechanges based on climate, living environment and culture. 

The repulsion of theold taste is very low, and it is easy to access various contents using memoriesof the taste.

 

 

 

 

 

益是費善(익시비선) containsthe scent of beautiful lotus flowers, the fragrance of fine pale yeast, and thefreshness of clear water. 

Traditional home-brewed liquor (Kayangju) made up ofthe best memories so it is not a high barrier to consumer access.

 

 

 

 

益是費善 익시비선 is not a new, but you can feel new. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Host : 益是費善