This project was conducted under the theme of our traditional sacrifice called “Sajikdan”, hosted by Cultural Heritage Administration and Korea Cultural Heritage Foundation. This product offers the prosperity of the sajikdan in modern people’s life. Fenomeno led the design and production, branding of whole products.
Graphic design, Branding, Logo, Poster, Packaging
「 The Jongmyo Shrine, which symbolizes the 500th year of the Joseon Dynasty, and Sajikdan,
among them, were the most affluent altars that held ancestral rites for the people. 」
Sajikdaeje was a rite held to pray for a good harvest and was a traditional rite that lasted for about a thousand years from the Three Kingdoms Period to Goryeo and Joseon based on the spirit of the people.
The two layers of fence, the red Hong-sal gate built on all sides of the fence, and the square are representative elements of Sajikdan. On top of each podium, the five colors of blue to the east, white to the west, red to the south, black to the north, and finally yellow to the center were covered by the Eumyang-5 behaves. In order to understand how the historical meaning of Sajikdan can be replaced in a modern era, which has changed from the past, the thought of the deep-rooted values within Sajikdan that remain unchanged in the course of time. Sajikdan has the formal and ceremonial external element of the rite and the inner element of the people's peace and hope for prosperity fundamentally.
5 colored soil that is sprayed on the Sajikdan wish the prosperity, stability, peace of the people. We designed the envelope that contains the meaning of 5 colors that is sprayed on the Sajikdan. We have a traditional practice to give money as a way of wishing prosperity and peace. We expect to convey its meaning suits circumstance.
Graphics visualize the location and environments of plants grows, state of grown plants, fruits that gained from the plant. Describe the fields, rain and sky, fruits of them. All envelope made in hand adding deeper value.
Client : Cultural Heritage Administration, Korea cultural Heritage Foundation
Project name Sajik dan
Cultural Heritage Administration
Korea cultural Heritage Foundation
Previous Project Korea public design awards