The flowers blooming in the snow, the plum is beautiful, elegant and refined. This beauty was found in the heritage of tradition and succeeded with modern moderation. It has preserved the value of luxury by modernizing the beauty of tradition.
Art direction, Product
「 Beauty was found in the heritage of tradition with modern moderation 」
The Sulwhasoo in Amore Pacific has elegant and refined characteristics. Therefore, we set the design concept of the Luxury Lipstick project of Sulwhasoo as inherited & defined. The inheritance and depth of tradition that can emphasize Sulwhasoo's brand identity are expressed in snowflakes or plum.
Through this process, the entire tone and language are restrained, creating a sense of weight that continues to carry on modern formations and continues to carry on the mental value.
The asymmetry of decorative upper and lower parts of modern moderation from the past reveals the value of aesthetics with delicate and refined perfection. It also excludes elements that are too decorative, emphasizing elegant moderation that values mental value, not ostentatiousness.
Client : Amore Pacific