This project was conducted under the theme of our traditional sacrifice called “Sajikdan”, hosted by Cultural Heritage Administration and Korea Cultural Heritage Foundation. This product offers the prosperity of the sajikdan in modern people’s life. Fenomeno led the design and production, branding of whole products.
Product design, Brand identity, Poster
「 The Jongmyo Shrine, which symbolizes the 500th year of the Joseon Dynasty, and Sajikdan,
among them, were the most affluent altars that held ancestral rites for the people. 」
Sajik the great rite was a rite held to pray for a good harvest and prosperity continued for about thousand years from the Three Kingdoms Period to Goryeo and Joseon. The two layers of fence, the red pillar gate and altar opened to all direction are representative elements of Sajikdan. On top of each altar, the five colors dedicated according to theory of Yin-Yang & Five Elements
In order to understand how the historical meaning of Sajikdan can be replaced in a modern era, which has changed from the past, the consideration has made to see the deep-rooted values within Sajikdan that remain unchanged in the course of time.
Sajikdan has the formal and ceremonial external element of the rite, also has the inner element of the people's peace and hope for prosperity fundamentally. The ceremony begins with ceremonies that clean the body before sacrificing. In order to be sacrificed, you will go through the red-frame gate to the altar and after the ceremony of all the sacrifices, you will also go through this gate. Our dining culture begins with hygiene and proceeds through a ceremony that finishes with hygiene.
Hong-sal gate is an architectural element that governs the entrance and exit of Sajik-dan. In order to commemorate this element, the structure of the hanok is reflected, and the shape of this quadrangle made by using red wood called Cheon-Won-Ji-Bang (Ground is squared and Sky is rounded). This allows us to remind our prosperity of things that we can move.
Client : Cultural Heritage Administration, Korea cultural Heritage Foundation