Yu-gi heritage is a branding work to offer the value of Auroi’s yu-gi products for customer. The logo was created based on the excellence and permanence of yu-gi products property. Fenomen led the whole product manufacturing and branding process.
Brand identity, poster, packaging
Traditions should not be staying in the past, but should move from past to present and from present to the future. Yu-gi heritage shows the process of build new value upon the value of past and tradition.
Yu-gi heritage AUROI means “combining beauty of our tradition and value upon beauty” Yu-gi, Mok-gi, Onggi, Duseok, Jumul. Designed to be harmonized, bridged, interacted, impacted each other.
The logo of the Yu-gi Heritage was created by combining the first letter of this AUROI, “a” represents the sustainability of the brand that various a's come together with the form and meaning of infinity, and that to provide the value from the past to the present and to the future.