Ma Chau silk village has done branding based on the characteristics of silk which is common point between the history, the sense of place, and the current needs of the local people.
This project has the significance of sharing intellectual property rights with Vietnam and reviving the mutual exchanges between two countries that existed in the past.

Corporate identity, business card, poster, banner, packaging, post card, leaflet, envelope, label, price tag

 

 

 

 

 

「 According to the history of Machau Village in the Quangnam region,
a woman named Machau moved south to the Champa Kingdom
and brought down a silk wheel, then developed into an ancient natural silk production site. 」

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

look into the history of Vietnam and Korea, there is a lot of things interconnected. Moreover, the Champa and the ancient kingdom of Korea (Baekje) has similar relics and this indicate the relationship between the ancient countries.

 

 

 

 

 

 

 

 

 

 

 

 

This Ma chau Silk Village branding project is significantly important for the re-linking the countries by sharing of intellectual property rights. look into the history of Vietnam and Korea, there is a lot of things interconnected. Moreover, the Champa and the ancient kingdom of Korea (Baekje) has similar relics and this indicate the relationship between the ancient countries. This Ma chau Silk Village branding project is significantly important for the re-linking the countries by sharing of intellectual property rights.

 

 

 

 

 

 

For effective branding of Machau Silk, a cross history and location, and the needs of living in there, developed a collective mark that represents the identity of the product. Based on basic form that reflects the feature of woman brought silk a wheel down to the Champa Kingdom, adding feature of Vietnamese traditional hats such as Nung-ra and Aozai.

 

 

 

 

 

 

 

 

 

 

The soft curve of the woman's profile is describe the letter S of the first letter of silk which resembles Vietnam's terrain. Based on basic black color adding various Vietnamese silk colors enable different configuration.

 

 

 

 

 

 

While demonstrating the unique origin of the Vietnamese silk color, added a combination of white and black for modern and sophisticated expressions. The integrated branding of Machau Silk was presented through various package configurations including various types and packaging packages.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

 

 

 

In the presence of government and village people, an exhibition held and the Vietnam Patent and Trademark Office presented local people with the brand's practical use. Since the brand has developed, various usage of logo and package with logo on silk products, and effectively introduced the brand's planning and configuration through the installation of graphics using formatting, packaging packages, and logos.

 

 

 

 

 

 

Client : Korean Invention Promotion Association, Korean Intellectual Property Office
Cooperate with : Heritage Project, Quang Nam authorities