kr / en
페노메노 로고
  • About
  • Service
  • Work
  • Brand tools
    • survey area
    • template
    • education
  • Our thinking
  • Wall
    • activity
    • press
    • calendar
  • Contact
페노메노 로고
  • About
    • what we do
    • capability
    • the team
    • clients
  • Service
    • capability
    • process
  • Work
  • Brand tools
    • survey area
    • template
    • education
  • Our thinking
    • softbox
  • Wall
    • activity
    • press
    • calendar
  • Contact
    • get in touch
    • job opportunity
Work /

Project name Lua Ma Chau Branding

Date 2018

Client Korea Invention Promotion Association

Previous Project Traditional culture convergence

Next Project Yugi Branding

Ma Chau silk village has done branding based on the characteristics of silk which is common point between the history, the sense of place, and the current needs of the local people.
This project has the significance of sharing intellectual property rights with Vietnam and reviving the mutual exchanges between two countries that existed in the past.

Corporate identity, business card, poster, banner, packaging, post card, leaflet, envelope, label, price tag

1020-IMG_0576.png

 

 

 

 

 

「 According to the history of Machau Village in the Quangnam region,
a woman named Machau moved south to the Champa Kingdom
and brought down a silk wheel, then developed into an ancient natural silk production site.
」

 

 

 

 

 

1020-IMG_5943.jpg

 

 


1020_20190329_133339.jpg

 

 

 

1020_20190329_133009.jpg

 

 


1020-Pressapochista9.jpg

 

 

 

look into the history of Vietnam and Korea, there is a lot of things interconnected. Moreover, the Champa and the ancient kingdom of Korea (Baekje) has similar relics and this indicate the relationship between the ancient countries.

 

 

 

1020_T2A6624.png

 

 

 

1020_T2A6537.png

 

 

 

1020-IMG_1015.jpg

 

 

 

sketch.png

 

 

This Ma chau Silk Village branding project is significantly important for the re-linking the countries by sharing of intellectual property rights. look into the history of Vietnam and Korea, there is a lot of things interconnected. Moreover, the Champa and the ancient kingdom of Korea (Baekje) has similar relics and this indicate the relationship between the ancient countries. This Ma chau Silk Village branding project is significantly important for the re-linking the countries by sharing of intellectual property rights.

 

 

 

720-IMG_0988.png

 

 

 

For effective branding of Machau Silk, a cross history and location, and the needs of living in there, developed a collective mark that represents the identity of the product. Based on basic form that reflects the feature of woman brought silk a wheel down to the Champa Kingdom, adding feature of Vietnamese traditional hats such as Nung-ra and Aozai.

 

 

 

 

1090-베트남-가이드_최종3.jpg

 

 

 

1020-베트남-가이드_최종2.jpg

 

 

 

The soft curve of the woman's profile is describe the letter S of the first letter of silk which resembles Vietnam's terrain. Based on basic black color adding various Vietnamese silk colors enable different configuration.

 

 

 

Logo-guide-0415-[복구됨].png

 

 

 

While demonstrating the unique origin of the Vietnamese silk color, added a combination of white and black for modern and sophisticated expressions. The integrated branding of Machau Silk was presented through various package configurations including various types and packaging packages.

 

 

 

1020-Ma-chau-graphic_01.jpg

 

 

 

1020-베트남-박스.png

 

 

 

1020-베트남-명함.png

 

 


1020-베트남-브로셔.jpg

 


 

1020-베트남-봉투.png

 

  

1020019.jpg

 

 

 

700-008.jpg

 

 

 

베트남-엽서.jpg

 

 


1020-Shopping-Bag-Mockup-Vol5-1.jpg

 

 

 

In the presence of government and village people, an exhibition held and the Vietnam Patent and Trademark Office presented local people with the brand's practical use. Since the brand has developed, various usage of logo and package with logo on silk products, and effectively introduced the brand's planning and configuration through the installation of graphics using formatting, packaging packages, and logos.

 

 

 

 

 

 

Client : Korean Invention Promotion Association, Korean Intellectual Property Office
Cooperate with : Heritage Project, Quang Nam authorities

Project name Lua Ma Chau Branding

Date 2018

Client Korea Invention Promotion Association

Previous Project Traditional culture convergence

Next Project Yugi Branding