This project has the significance of sharing intellectual property rights with Philippines and reviving the mutual exchanges between two countries that existed in the past.

Corporate identity, business card, poster, banner, packaging, post card, leaflet, envelope, label, price tag

 

 

 

「 Coron Island is a representative tourist attraction on Palawan Island, located in the southwest of the Philippines. Palawan is narrow horizontally but extends vertically, so as you travel around the island from south to north, you can discover unique charms here and there.」

 

 

 

 

 

Coron's waters are considered the best in the Philippines. There are limits to experiencing coral reefs through snorkeling rather than scuba diving, but in Coron, you can encounter colorful coral reefs and schools of colorful tropical fish even through snorkeling. 

 

 

 

 

 

 

 

MSGA, located in BARANGAY MARCILLA CORON, PALAWAN, 5316, Coron Island, is a seaweed growers association. 

Fresh and delicious seaweed is grown, but cultivation is difficult due to the poor environment.

The integrated branding of MSGA was presented through various package configurations including various types and packaging packages. 

 

 

 

 

 

 

For effective branding of MSGA, a cross history and location, and the needs of living in there, developed a collective mark that represents the identity of the product.  

Capturing the shape of Coron’s beautiful island with Bird’s Eye View. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This logo, which looks like a flame, was created with the motif of Coron Island's coastline., Add vitality using four different colors.

 

 

 

 

 

 

 

 

 

 

 

The second brand logo was created based on a new word and is much more intuitive. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Client : Korean Invention Promotion Association, Korean Intellectual Property Office
Cooperate with : DTI, Marcilla Seaweeds Growers Association